How I work
The "n" is the whole point.
One right call doesn't add — it multiplies everything downstream. Hiring, pricing, focus. Get the multiplier right and the addition takes care of itself.
A single good decision is a rounding error. The same decision, made consistently for two years, is a different company.
Linear effort × non-linear thinking = exponential outcome. Most founders out-work the problem. The work isn't the issue. The shape of the thinking is.
n is not a number.
It's the discipline of choosing what to repeat.
The frameworks
Three rooms, three steps each. Most engagements move through them in order — some founders only need the first.
See what's actually broken.
What everyone in the room is arguing about — and why it's the wrong argument.
Where money, time and decisions actually leak. Follow the flow, not the noise.
One sentence that names the real problem. If it can't be said in a line, it isn't found yet.
Choose the next twelve months.
Where you can genuinely win — position, segment, price. Not where it's flattering to compete.
The three decisions that carry the next twelve months. Three, not thirty.
What you stop doing to fund them. A strategy without a cut is a wish list.
Make growth survivable.
The operating rhythm — what gets reviewed, how often, by whom.
The one ratio that governs growth: runway, margin, or capacity. Everything else is commentary.
It works when you're not in the room. Until then it's a job, not a business.
Who this is for
That's the thinking. Want it applied to your business?
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